Episode 009. Rebranding Insights with Art Director Eva Delacruz
Join us as an experienced Art Director, Eva Delacruz delves into the crucial aspects of rebranding and the intricate considerations that go into the process. Eva shares her inspiring career journey from her tenure at ESPN, where she evolved from a media operator to a skilled video editor over seven years.
Discover the power of storytelling and the pivotal role of an Art Director in translating a brand's narrative into visuals through a comprehensive brand guide. As Eva explains, an Art Director wears many hats, from designer to editor, yet their expertise lies in understanding the art of creation and conception. Despite years of experience, Eva maintains a student mentality, especially during her "Funemployment" phase, where she dedicated time to enhancing her skills through master courses and specialized programs.
Tune in for a conversation on the art and strategy behind a successful rebrand.
Theme music produced by 30 Below
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